The catalogue * (Asterisk) for B.O.O.K, designed by Danne Ojeda is exhibited at the 28th International Biennial
of Graphic Design Brno 2018

Date: 11.05 – 26.08
Place: Museum of Applied Arts, Moravian Gallery in Brno, Czech Republic

The Museum of Applied Arts, Moravian Gallery in Brno
The Ministry of Culture of the Czech Republic

The work was selected by an international jury, consisting of Lars Harmsen (DE), Omar Sosa (ES/US),
Steven Watson (GB), Jirí Karásek (CZ), Pavla Pauknerová (CZ) and the curatorial team of the biennial
and design collective OKOLO, (CZ).


The Brno International Biennial of Graphic Design
Text extracted from the Brno International Biennial of Graphic Design website

‘The Brno International Biennial of Graphic Design, established in 1963, is one of the oldest and most
important events in the field of visual communication worldwide. The birth of the Brno Biennial took
place against a backdrop of the cultural and political situation in the 1960’s, when events were driven
by efforts on the part of Czechoslovak artists and designers to develop their right to free artistic
expression, tempted by the possibility of comparing what they designed with international counterparts.
A large number of eminent figures in the field of graphic design have taken part in the Brno Biennial
over the years, as exhibiting artists, members of international juries, and lecturers at international
symposia. The Brno Biennial has played host to such graphic design luminaries as Saul Bass, Roman
Cieslewicz, Wim Crouwel, Alan Fletcher, Adrian Frutiger, Shigeo Fukuda, Milton Glaser, Ivan Chermayeff,
Seymour Chwast, Mitsuo Katsui, Herb Lubalin, Ladislav Sutnar, Josef Týfa, Tadanori Yokoo, Hermann Zapf
and many others.’

About the design work
* (Asterisk) is a newspaper supplement published on the occasion of the exhibition ‘B.O.O.K.
Basic Object of Knowledge. The Contemporary Book and its Model’ held at NTU CCA, Centre for Contemporary
Art Singapore. *(Asterisk) was designed as an insert for Singaporean newspapers The Straits Times and
Today. The design is based on the grid structures and sizes of the above-mentioned newspapers. The modus
operandi includes an effect of ‘unfolding the grid’ of the mentioned newspapers, or transforming their
column grids into pages.

Asteriskos were first introduced by Aristophanes of Byzantium to mark lines repeated several times
in Homeric texts. In Ojeda’s project, the current print appears as a contemporary palimpsest. The surface
where the initial writing has been somehow deleted is appropriated to be symbolically re-used. The result
is a sort of “double writing” which * (Asterisk) insert for the Singaporean newspapers appears to be when
adapting the newspaper function into the form of an exhibition catalogue. This reuse of the newspaper’s
“architecture” also signifies the text within a text as an endlessly game of mirrors of references.

Related links
28thInternational Biennial of Graphic Design Brno 2018

› Interview → D-Sign-Lab of Danné Ojeda, Interview by Ludmila Favardin(03-01–2016, Edition Lidu Publishers, Nantes, France.

› Publication → [Paper] Book History Scholarship: Creation, Transmission of Knowledge And Archives → Visible Language, The Journal of Visual Communication Research. Lommen, M. and Ojeda, D., 2016. (Volume 50.2, Cincinnati: USA).

› Publication → [Paper] On the Name of Book Wrighting: Irma Boom’s ‘Transformative Crossover Production → The Journal of Modern Craft Boom, I. and Ojeda, D., 2016. (Volume 9.1, Routledge, Taylor and Francis: London) pp 55-70.

› Publication (Design Work: Basic Object of Knowledge [B.O.O.K.]) → ‘International Yearbook Communication Design 2015-2016’. Red Dot Edition (Germany) 2015-2016.

› Award → RED DOT DESIGN AWARD COMMUNICATION DESIGN 2015 (Spatial communication) › Basic Object of Knowledge (B.O.O.K.) – The Contemporary Book and its Model, Singapore, Singapore.

› Exhibition → [Book] Basic Object of Knowledge. The Contemporary Book and its Model (13–16.11.2014), Singapore. Danne Ojeda curated this exhibition held at the Centre for Contemporary Art Singapore (CCA).

› Award → SPARK! AWARD 2014 (Graphic category) › Camino a la Modernidad / The Path to Modernity: Mexican Modern Painting, New York, USA.

› Award → ASIA’S TOP DESIGNERS AWARD, SINGAPORE DESIGN AWARD 2014› All works designed by Danne Ojeda for the Singapore Art Museum (SAM), Singapore, Singapore.

› Research → YOKOHAMA TRIENNALE 2014, Art Fahrenheit 451: Sailing into the sea of oblivion (01.08–03.11.2014), Yokohama, Japan. Danne Ojeda is a researcher at the triennale.

› Award → CAMINO A LA MODERNIDAD / THE PATH TO MODERNITY: MEXICAN MODERN PAINTING, received ART BOOKS WANTED (ABW) International Award 2013, in the category of ‘Best Art Catalogue’.

› Research → BIENNALE JOGJA: XII Equator #2 (16.11.2013–06.01.2014), Yogyakarta, Indonesia. Danne Ojeda is a researcher at the biennale.

› Exhibition  ART BOOKS WANTED EXHIBITION (19.06–06.07.2013), B1–Centre for Contemporary Design, Prague (CZ).
The show follows the ABW International Award 2013 where the book ‘The Path to Modernity: Mexican Modern Painting’ was awarded ‘Best Art Catalogue’.

› Research → 5TH AUCKLAND TRIENNIAL: If you Were to Live Here (10.05–11.08.2013), Auckland, New Zealand.
Danne Ojeda participates as researcher at the triennial.

› Exhibition DESIGNS PUSH SHOWCASE (9–11.03.2013). ‘Amanda Heng — Speak To Me, Walk With Me’ is exhibited at, Scape Warehouse 2, Singapore.

› Research → KOCHI-MUZIRIS BIENNALE 2012 (2012–2013), Kochi, Kerala, India, 2012. Danne Ojeda is a researcher at the biennale.

› Research → THE ASIA PACIFIC TRIENNIAL OF CONTEMPORARY ART (10.05–11.08.2013), Brisbane, Australia.
Danne Ojeda is a researcher at the Asia Pacific Triennial of Contemporary Art.

› Publication → IRIDESCENT: Consumed (Volume 2, Issue 3, 2013), ICOGRADA Journal of Design Research,
is published. Danne Ojeda is part of the Advisory Board.

› Award → GOLD AWARD (Print category), Singapore Design Awards 2012 › ‘Amanda Heng: Speak To Me, Walk With Me’, 24th edition of the Singapore Design Awards 2012 (Design Business Chamber Singapore).

› Exhibition → ‘The Design of Persuasion’. Red Dot on Tour – Winners Red Dot Award: Communication Design, Feb–Jul 2012, Red Dot Design Museum, Singapore.

› Publication (Design work: Design by Subtraction) → Minimalist Graphics.
Ed. Julia Schonlau, HarperCollins Publishers, UK, 2011.

› Publication (Design work: Design by Subtraction) → mnm Diseño Gráfico Minimalista. Ed. Julia Schonlau, Ed. Gustavo Gili, Barcelona. 2011.

› Interview → Danne Ojeda — The Design Society Conference 2011,
‘Design Boundaries’, Singapore.

› Presentation → ‘One and Three Books’, 17th Biennale of Sydney ‘The Beauty of Distance’, 2010, Australia.

› Award → Camino a la Modernidad / The Path to Modernity: Mexican Modern Painting (2009–10)
received the distinction ‘Red Dot Award: Communication Design 2010’.

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